Hay muchos procedimientos como fuentes metodologías y Community Managers.
En base a nuestra experiencia y conocimiento elaboramos nuestros propios pasos o etapas en como confeccionar un Plan de Social Media.
7 pasos para Plan de Social Media
- Fijación de metas y objetivos.
- Desarrollo de la estrategia (que vamos a hacer y como hacerlo y en donde hacerlo)
- Selección del Community Managers y determinar sus funciones.
- Análisis de situación (FODA)
- Investigación (Target y Benchmarketing)
- Crear un plan de contenido con calendario editorial
- Monitorear resultados, evaluar y ajustar (KPI)
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