{"id":143,"date":"2022-11-10T18:40:29","date_gmt":"2022-11-10T18:40:29","guid":{"rendered":"http:\/\/admarketing.com.ar\/marketing\/?page_id=143"},"modified":"2022-11-10T18:40:29","modified_gmt":"2022-11-10T18:40:29","slug":"branding","status":"publish","type":"page","link":"http:\/\/admarketing.com.ar\/marketing\/branding\/","title":{"rendered":"Branding"},"content":{"rendered":"<p><strong>Definimos Branding<\/strong><\/p>\n<p>El <b>Branding<\/b>\u00a0es un\u00a0anglicismo\u00a0empleado en\u00a0mercadotecnia\u00a0que hace referencia al proceso de hacer y construir una\u00a0marca\u00a0(en ingl\u00e9s, brand equity) mediante la administraci\u00f3n estrat\u00e9gica del conjunto total de activos vinculados en forma directa o indirecta al nombre y\/o\u00a0s\u00edmbolo\u00a0(logotipo) que identifican a la marca influyendo en el valor de la marca, tanto para el cliente como para la empresa propietaria de la marca.<\/p>\n<p>Fuente:wikipedia<\/p>\n<p><strong>Nos gusta resumirlo como el Arte del desarrollo y cuidado de la Marca.<\/strong><\/p>\n<p>El\u00a0<i>branding<\/i>\u00a0est\u00e1 conformado por cinco elementos:<\/p>\n<ol>\n<li>Naming, o creaci\u00f3n de un nombre.<\/li>\n<li>Identidad corporativa.<\/li>\n<li>Posicionamiento.<\/li>\n<li>Lealtad de marca, desarrollo de marcas.<\/li>\n<li>Arquitectura de marca.<\/li>\n<\/ol>\n<p>En ciertos casos, el t\u00e9rmino tambi\u00e9n se refiere a la suma total del valor de una\u00a0empresa, considerando los\u00a0activos\u00a0y\u00a0pasivos; tangibles e intangibles, de aspectos tales como sus productos,\u00a0servicios, gente,\u00a0publicidad, colocaci\u00f3n, y cultura.<\/p>\n<p>En Ad Marketing sabemos de BRANDING, consultenos aqui! web@admarketing.com.ar<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-145\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/almacen.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/almacen.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/almacen-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/almacen-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-144\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/derepu.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/derepu.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/derepu-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/derepu-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-147\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/hiper.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/hiper.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/hiper-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/hiper-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-146\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/movipar.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/movipar.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/movipar-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/movipar-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-150\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/perchas.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/perchas.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/perchas-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/perchas-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-149\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/purchete.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/purchete.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/purchete-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/purchete-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-148\" src=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/zonarep.jpg\" alt=\"\" width=\"328\" height=\"209\" srcset=\"http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/zonarep.jpg 328w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/zonarep-300x191.jpg 300w, http:\/\/admarketing.com.ar\/marketing\/wp-content\/uploads\/2022\/11\/zonarep-94x60.jpg 94w\" sizes=\"auto, (max-width: 328px) 100vw, 328px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Definimos Branding El Branding\u00a0es un\u00a0anglicismo\u00a0empleado en\u00a0mercadotecnia\u00a0que hace referencia al proceso de hacer y construir una\u00a0marca\u00a0(en ingl\u00e9s, brand equity) mediante la administraci\u00f3n estrat\u00e9gica del conjunto total de activos vinculados en forma directa o indirecta al nombre y\/o\u00a0s\u00edmbolo\u00a0(logotipo) que identifican a la marca influyendo en el valor de la marca, tanto para el cliente como para la &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-143","page","type-page","status-publish","hentry","latest_post","no_image"],"_links":{"self":[{"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/pages\/143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/comments?post=143"}],"version-history":[{"count":1,"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/pages\/143\/revisions"}],"predecessor-version":[{"id":151,"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/pages\/143\/revisions\/151"}],"wp:attachment":[{"href":"http:\/\/admarketing.com.ar\/marketing\/wp-json\/wp\/v2\/media?parent=143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}